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Q: Business portfolio of a beverage company using BCG matrix?
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Analyzing the Business Portfolio In order to analyze the current business portfolio, the company must conduct portfolio analysis (atool by which management identifies and evaluates the various businesses that make up thecompany). Two steps are important in this analysis: 1). The first step is to identify the key businesses (SBUs). The strategic business unit(SBU) is a unit of the company that has a separate mission and objectives and which can be planned independently from other company businesses. 2). The SBU can be a company division, a product line within a division, or even a single product or brand. 3). The second step is to assess the attractiveness of its various SBUs and decide how much support each deserves. The best-known portfolio planning method is the Boston Consulting Group (BCG) matrix: 1). Using the BCG approach, where a company classifies all its SBUs according to the


Why there is a need of portfolio analysis for marketer of xyz company?

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