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strengths - wide product range, good prices, international business, advertising, good availability, Cadbury World. weaknesses - health and safety (e.g. salmonella 2006), only does chocolate (small product range), no dietary options. strengths - wide product range, good prices, international business, advertising, good availability, Cadbury World. weaknesses - health and safety (e.g. salmonella 2006), only does chocolate (small product range), no dietary options.

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