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Theory that states goods and services are not measurable by scale. A viewed measurement that wants and needs are not important for success.

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9y ago
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2w ago

Ordinal utility is a concept in economics that refers to the ranking of preferences among different alternative choices based on satisfaction or utility derived by an individual. It does not assign a specific numerical value to the level of satisfaction, but simply ranks the different choices in order of preference. This approach helps in understanding consumer behavior and decision-making without needing to quantify utility levels.

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10y ago

The ordinal utility implies that the consumer is capable of simply comparing the different level of satisfaction.

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11y ago

Under Ordinal utility approach consumer's preference are ranked or utility can be ranked according to the satisfaction one can derive from the basket of goods.

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Q: Define ordinal utility
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