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Define retail merchandiser?



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Here's a brief to your query: RETAIL MERCHANDISER Merchandisers are responsible for ensuring that products appear in the right store at the right time and in the right quantities. This involves working closely with the buying teams to accurately forecast trends, plan stock levels and monitor performance. While the buyer selects the lines, the merchandiser decides how much money should be spent, how many lines should be bought, and in what quantities. Merchandisers set the prices to maximise profits and manage the performance of the ranges, planning promotions and markdowns as necessary. They also oversee the delivery and distribution of the stock and deal with problems with suppliers as they arise. Actual work activities will vary depending upon the company and the particular retail sector, though will typically include: * planning product ranges and preparing sales and stock plans in conjunction with buyers; * liaising with buyers, analysts, stores, suppliers and distributors; * maintaining a comprehensive library of appropriate data; * producing layout plans for stores; * forecasting profits and sales using computer programs; * optimising the sales volume and profitability of designated product areas; * planning budgets and presenting sales forecasts and figures for new ranges; * controlling stock levels based on forecasts for the season; * analysing every aspect of the best and worst sellers (for example, the best selling price points, colours or styles); * ensuring that best sellers are fully potentialised; * monitoring slow sellers; * taking action to reduce prices or set promotions as necessary; * gathering information relating to the customer reaction to products; * analysing previous season's sales and reporting on the current season's lines; * accompanying buyers on visits to manufacturers to appreciate production processes; * visiting suppliers and stores for best/worst seller meetings; * meeting with suppliers and managing the distribution of stock, possibly negotiating cost prices with suppliers; * identifying production and supply difficulties and dealing with them as and when they occur; * managing, training and supervising staff.