Service marketing is a smaller field of marketing. Service marketing covers all goods and commerce in the marketing field.
Service marketing means buying & Selling of services with the customer satisfaction that includes intangibility, heterogeneity, perish ability & inseparability from customers such as Tourism Service, Telecommunications Service etc.
answering "What is the Difference between kotler's marketing definition and AMA marketing definition?"
morph marketing is strategy in which marketer provides a product with an envelope of service...so product with service... example MARUTI service with car, AQUA GUARD providing a water purifying m/c with service every 6 months
Compare with Chartered Institute of UK and American Association of Marketing, the definition of Marketing?
marketing approach
Service marketing means buying & Selling of services with the customer satisfaction that includes intangibility, heterogeneity, perish ability & inseparability from customers such as Tourism Service, Telecommunications Service etc.
the act of conditioning or influencing the market with a particular product or service
answering "What is the Difference between kotler's marketing definition and AMA marketing definition?"
morph marketing is strategy in which marketer provides a product with an envelope of service...so product with service... example MARUTI service with car, AQUA GUARD providing a water purifying m/c with service every 6 months
Compare with Chartered Institute of UK and American Association of Marketing, the definition of Marketing?
What is the definition of word marketing?
Pharma Marketing?
marketing approach
marketing budgeting
A marketing service is a service that can help people to create a successful marketing campaign and get people to know about and use their product or service.
bombay hospital 3Ps of marketing in service marketing?
There are actually three sub fields of service marketing. They are consumer behaviour, strategic marketing, and quantitative marketing. Service marketing consists of marketing both goods and services.