Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen.
The Coca-Cola Company introduced reformulated Coca-Cola®, often referred to as "new Coke," marking the first formula change in 99 years. The company didn't set out to create the firestorm of consumer protest that ensued; instead, The Coca-Cola Company intended to re-energize its Coca-Cola brand and the cola category in its largest market, the United States.
That firestorm ended with the return of the original formula, now called Coca-Cola classic®, a few months later. The return of original formula Coca-Cola on July 11, 1985, put the cap on 79 days that revolutionized the soft-drink industry, transformed The Coca-Cola Company and stands today as testimony to the power of taking intelligent risks, even when they don't quite work as intended.
No horray
not cocain but caffein
Cocaine
cocaine
smoke it
People who smoke cocaine invite coke.
coke doesn't literally mean coke it means cocaine
Yes, but it was removed from the formula in 1903. (cocaine cola)
"COKE"
Coke, as in cola products cannot be smoked. Coke, as in cocaine, is smoked, illegally, in the form of crack.
Some other names for Cocaine are: Blow, Bump, Coke
someone who regulary takes cocaine
The drug, cocaine.