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Classified advertising involves short text-based ads typically organized by categories, often found in newspapers or online platforms. It's cost-effective and suits small businesses. Display advertising, on the other hand, employs visual elements like images, videos, and rich media to create engaging ads.

Display ads are more versatile, allowing targeted placements across websites, apps, and social media. They're suitable for brand building and broader audience reach. While classified ads are more straightforward and text-focused, display ads are visually compelling and offer wider creative possibilities, making each effective in distinct marketing scenarios.

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12y ago

The ads which are classified in categories are called classified ads. These ads are normally short and no image/picture and are placed at certain part of paper.

On the other hand display ads can be put anywhere in the paper and are large in size and have pictures/images.

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Q: Difference between Classified and display advertising?
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Is there a difference in readership between classified and display advertising?

Display advertising is for everyone to see and it is displayed in such a way to get the maximum attention of the readers. Classified advertising is buried/shown on specific page and you go there if you are looking for something.


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The term classified advertising refers to advertising that is generally much cheaper than larger display advertisements. These types of ads are common in newspapers.


What is a classified ads in newspaper?

Classified advertising is a form of free-to-sale or free-to-distribute advertising that is commonly used in newspapers, internet, and other periodicals. While display ads is more common, classified advertisements are often less expensive than larger display advertisements used by companies.


How does classified advertising differ from normal advertising?

Typically in case of newspaper classified ads are short and without any image/picture. Classified ads are charged by # of words or column length. Normal or display advertising is long and has images/pictures and cost more. The objective of display advertising is brand awareness. Online or internet classified ads don't suffer from newspaper space limitation and allow long description as well as images/pictures.


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