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These are the two main ways mass media influence our opinion.
There is what is generally called "psycho-sell." It is a system used by advertisement agencies and media outlets, such as television channels and radio stations to "convince" their audiences to do or act in a certain way. It appeals to the vulnerability of the desired target (you or I). For instance: mouth wash. How many people you know, really suffer from bad breath? But I bet you have a little jar of mouth wash stashed in your bathroom, somewhere. If not, then you are probably one in hundreds of people, who do not fall victims to "psycho-sell." One must not forget this is not only applicable to product advertising.
In the other hand we have what is called "cultural icons." In this case we are talking about a famous person or persons Who are recognized and admired by whole communities. These individuals have the "Power" to convince their followers or fans into taking any kind of action or decision. Or just by giving their "opinion" they are truly suggesting. The "Cultural Icons" usually are linked or work for some media outlet and are used, to influence the community accordingly.
Wiki User
∙ 11y ago
Wiki User
∙ 15y agoIt does. Propaganda has long been known to swing the publics opinion this way or that like the heads of wheat in the breaze.
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This is not a factor that characterizes the nature of public opinion?
Public opinion can be influenced by various factors such as media, personal experiences, and cultural values.
How does the media influence the public opinion?
They speak the truth.
How do the media influence the public opinion?
speak the truth
What has the author Enver Masud written?
Enver Masud has written: 'The War on Islam' -- subject(s): Islam in mass media, Mass media, Mass media and public opinion, Objectivity, Public opinion
How do opinion leaders shape public opinion?
by imposing ideas of himself that he obtains from the media
How does the media influence voters and public opinion?
They speak the truth.
What is the role of media in generating public opinion?
a pinento shim
When media impact on public opinion be strongest?
When an incident/happening affects common people the most and the media jumps with right earnest for the cause, it facilitates in creating strongest public opinion.
What has the author Guy Lachapelle written?
Guy Lachapelle has written: 'Claude Ryan et la violence du pouvoir' 'Polls and the media in Canadian elections' -- subject(s): Elections, Law and legislation, Mass media, Political aspects of Mass media, Political campaigns, Public opinion, Public opinion polls 'Public policy and public opinion' -- subject(s): Bibliography, Policy sciences, Political participation, Public opinion
What action best illustrates how the media can influence public opinion in the US?
The broadcast media influences public opinion in the US by being biased, not reporting all of the news but only reporting what they want the public to know, and by reporting false news.The entertainment media influences public opinion because too many people believe that what they see on television or in the movies is real.
How is family important in forming public opinion?
The children receive a basis from their parents to create their own public opinion.
What type of relationship do mass media and public opinion have?
cause and effect
