Rainbow Loom

The Rainbow Loom craze fairly exploded over the holidays at the start of 2014. Educators, psychologists and therapists all praise the hand-eye coordination, fine muscle skills, math applications and concentration children develop while "playing" with this remarkable toy. Both boys and girls share enthusiasm for designing and producing not only friendship bracelets but charms, pencil grips, cell phone cases and action figures with the simple looms and silicone bands. While retailers have been busy offering imitation looms and variations on the Rainbow Loom idea, for the most part Rainbow Looming has expanded into a social activity shared among small groups of friends as well as being passed along on the social networks of the Internet.