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We can never know for sure since the people who invented the characters did not explain. However, the Chinese language has an amazing variety of sounds including tones, but relatively short sounds for each word, so perhaps it seemed more obvious to them to draw a picture for each meaning than to draw a picture for all the sounds. Most of the early forms of characters, 4,000 years ago or so, seem to have been fairly literal pictures of things.
Even today there is no really convenient way to write Chinese with an alphabet. It has been tried many times but no-one agrees on any system that looks good or works well. Also, many words sound exactly the same. When you write them with pictures you can choose different pictures. And people with different regional accents can write the same pictures even though their words sound different. So, all in all, the character system has proven over thousands of years to be a pretty good match to the Chinese language, and no other system has been good enough to replace it.
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