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Adoption process is a series of stages by which a consumer might adopt a NEW product or service. Whether it be Services or Products, in todays competitive world, a consumer is faced with a lot of choices. How does he make a decision to ADOPT a new product is the Adoption process.
There are numerous stages of adoption which a consumer goes through. These stages may happen before or even after the actual adoption.
- Awareness - This is the area where major marketeers spend billions of dollars. Simply speaking, if you are not AWARE of the product, you are never going to BUY the product.
- Interest and Information Search - Once you are aware, you start searching for information. Whether it be your daily soap, your car or for that matter your home, you wont buy it unless you KNOW about it.
- Evaluation / Trial - Evaluation is wherein you test or have a trial of the product. This is pretty difficult in services as services are generally intangible in nature. However service marketing managers do find ways of offering Trial packs to users. Comparatively, it is pretty easier in Product marketing and finds a major usage in BTL ( Below the Line) sales promotion.
- Adoption - The actual adoption of the product. Wherein the consumer finally decides to adopt the product.
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"http://wiki.answers.com/Q/Define_promotion_explain._give_examples_of_4_types_of_promotions_adopted_by_consumer_product_industry"
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