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Adoption process is a series of stages by which a consumer might adopt a NEW product or service. Whether it be Services or Products, in todays competitive world, a consumer is faced with a lot of choices. How does he make a decision to ADOPT a new product is the Adoption process.
There are numerous stages of adoption which a consumer goes through. These stages may happen before or even after the actual adoption.
- Awareness - This is the area where major marketeers spend billions of dollars. Simply speaking, if you are not AWARE of the product, you are never going to BUY the product.
- Interest and Information Search - Once you are aware, you start searching for information. Whether it be your daily soap, your car or for that matter your home, you wont buy it unless you KNOW about it.
- Evaluation / Trial - Evaluation is wherein you test or have a trial of the product. This is pretty difficult in services as services are generally intangible in nature. However service marketing managers do find ways of offering Trial packs to users. Comparatively, it is pretty easier in Product marketing and finds a major usage in BTL ( Below the Line) sales promotion.
- Adoption - The actual adoption of the product. Wherein the consumer finally decides to adopt the product.
What else can I help you with?
How do i intrduce my new product to the Rv consumer?
You can introduce your new product to the RV consumer at loveyourrv.com.
Is the rate at which products are adopted in the marketplace?
The rate at which products are adopted in the marketplace refers to the speed and extent to which consumers are willing to purchase and integrate a new product into their lives. This rate can be influenced by factors like product appeal, marketing strategies, competition, and consumer needs. Understanding and leveraging these factors can help businesses successfully introduce and promote new products.
What are unsought goods?
unsought good is a new product that the consumer is not yet aware of it or a product that a consumer is aware of but not want right now.
What Are The positive impacts of advertising?
Clearly one of most positive impacts of advertizing can be summarized in this way: A. Assuming the advertized product is safe and is a help to the consumer, the positive is that the consumer is informed about a new product; B. Adverizing a product brings to attention perhaps a new and improved product to help the consumer; and C. The company making a "good & beneficial" product enhances its reputation in the world.
Define promotion explain. give examples of 4 types of promotions adopted by consumer product industry?
"http://wiki.answers.com/Q/Define_promotion_explain._give_examples_of_4_types_of_promotions_adopted_by_consumer_product_industry"
What are the examples of unsought goods?
Unsought goods is new product that the consumer is not yet aware of it
Who is the primary consumer of this product?
The primary consumer of this product is typically the target audience or demographic that the product is designed for.
What does advertising fashion trends and new product introductions help to create?
create consumer needs
What is universal product code adopted for?
It is adopted for the people that buy
Which if these actions can the consumer product safety commission take to protect the consumer?
Recall an unsafe product.
Where can someone find archives of consumer product testing?
You can find archives of consumer product testing mainly on the Consumer Product Safety Commission's website. You can also look at Consumer Reports. They have many valuable pieces of information.
How can the consumer product safety commission protect consumers?
By monitoring new products and recalling unsafe ones.
