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Companies navigate market segmentation by conducting thorough market research to identify distinct customer segments, selecting relevant criteria for segmentation, and tailoring marketing strategies to meet the specific needs of each segment. This process enables companies to optimize resource allocation, enhance customer satisfaction, and gain a competitive edge by offering targeted products and services to different customer groups. Through continuous monitoring and adaptation, companies ensure that their segmentation strategies remain effective in dynamically evolving markets.

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Anuttara Londhe

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Wiki User

12y ago

Market segmentation is important for any company. Segmentation can be done under different ways. Such as Geographically, demographically and

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Q: How can a company deal with market segmentation?
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