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Typography refers to the way type is used. In advertising, good typography can draw the consumer's eye and draw attention to what the advertiser wants to convey.

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Q: How can typography be used in advertising such as billboards?
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What is the difference between an advertisement and commercial?

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The most important reason to consider typography when creating a procedural text is that it will have an effect on the massage passed across. The type of typography used can emphasize the kind of message being passed across.


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