Typography refers to the way type is used. In advertising, good typography can draw the consumer's eye and draw attention to what the advertiser wants to convey.
An advertisement refers to any kind of public announcement (billboards, television ads, etc.). When used in the context of advertising, a commercial refers only to advertising done on radio or television. All commercials are advertising, but not all advertising is a commercial.
The most important reason to consider typography when creating a procedural text is that it will have an effect on the massage passed across. The type of typography used can emphasize the kind of message being passed across.
it is just advertising with commercials or anything like that
Many Canadian companies have cable advertising since it is a great way to reach a wide variety of the demographic. Almost all large companies in each Canadian province have some sort of connection to cable advertising.
Yes. Being in the editorial versus advertising communications of newspapers, broadcasters and web publishers implies a third-party endorsement that's not possible with advertising. On the other hand advertising offers the kind of control of message that's not possible with public relations. These concepts can also be applied to paid search advertising versus algorithmic search engine optimization (which is never really "free" because significant human labor is involved).
Billboards.
Electronic billboards use computer technology and can be changed rather easily. The businesses that own the billboards can program the technology from the office, and changing the advertising is as easy as pressing a mouse button.
Thomas Blaine Stanley has written: 'A manual of advertising typography' -- subject(s): Advertising layout and typography, Specimens, Type and type-founding
Billboards, places where advertising posters are hung/displayed.
There are lots of advertising techniques: T.v. ad Radio ad Flyers Magazines Billboards Computer ad
Advertising can be found in the media or public places such as: billboards, buses, bus stops ect.
Billboards have the advantage of being easy to see and they reach a large audience. Advantage of using billboards include that they are high-impact and cost effective forms of advertising.
Mobile Billboard Advertising offers low cost mobile billboard advertising to companies. Mobile billboards are billboards that move because they are on the side of vehicles, usually they are on the side of the box or trailer of a big truck.
I have seen several of the new electronic billboards on display. They are very eye catching and a good advertising tool.
Conventional advertising is the main types of advertising that have been done in the past. This includes newspapers, magazines, radio, TV and billboards
An advertisement refers to any kind of public announcement (billboards, television ads, etc.). When used in the context of advertising, a commercial refers only to advertising done on radio or television. All commercials are advertising, but not all advertising is a commercial.
David G. Hymes has written: 'Production in advertising' -- subject(s): Advertising layout and typography