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Answered 2009-02-13 18:55:43

"little bits of gold Doritos, which translated means "little bits of gold," originally launched in 1966 and has since grown into one of America's leading food brands with more than $1.5 billion in annual U.S. sales. The name was a translation of Oro/ dorado meaning gold or guilded and the diminutive Ito for small.

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