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You have to let people who have skips know about you. You will want to more than likely build an in-house list of your target market. Building your own list might be a big task so a good route would be too rent a list from a broker. Your target market will vary depending on skip trace niche. If you skip trace bail jumpers you will want to compile a list of bail bondsmen, lawyers, even private detectives. Divorced couples, you would compile a list of lawyers for contact.
First you must realize what your niche is and analyze potential clients that would fit that particular background for your services.
An effective way to contact your list would be to first send a sales letter to your potential clients. You will want to either hire a printer for this task or use your own printer. Physical elements of the letter should have nice non glossy paper. To ensure your letter is opened up it is best you use a handwriting font for your envelopes. Do not use labels. Labels give less urgency to the viewer of the mailer and the chances of your letter going into the trash before it is ever read increases. Personal looking letters always get the first look, yes, even in business. Return address can be normal font.
Follow up all your mailings with a phone call reexplaining objectives and goals you plan to provide to the company. It will for the most part convey the same information as your mailer, but provide a second and more memorable contact that will reinforce your marketing message.
Another way to gather customers is to hold a free seminar at a local public building explaining how to retain on skips and how your organization helps theirs. Many local newspapers will list a free seminar for free in their paper.
These suggestions are just a few of many options to gather additional skip clients.
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