How do you pronounce Porsche?

While many in the US and the UK incorrectly pronounce it as 'porsh', the brand and surname is correctly pronounced as a two-syllable word, 'POR-shuh'. This can be confirmed by calling any Porsche dealership anywhere in the world and noting how the person on the other end answers the phone.

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Por-shuh can seem pretentious. Porsh(uh), where the last (uh) is more of a breath sound, and therefore almost silent, is much closer.