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Have an angle, so that it is a fresh take on it.

For instance, given how much the State Lotteries pay on advertisement for how great the lottery is, why do they never show any stories about those who won the lottery in the past?

As it stands, you see a current winner holding a big check. And that's it. No follow up on him one year later. Or five. Or twenty.

Research this. You'll find that many - even the big winners - are bankrupt within a few years. And not just for living past their means.

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12y ago

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