How does Netflix approach to relationship marketing increase customer satisfaction?

Netflix tries to please the consumer by suggesting additional movies, providing fast, efficient service as well as having the software Cinematch also helps consumers to see reviews and share information with others. With the product Netflix sells they need to provide a good relationship in order to keep their customers from going to the movie rental store down the block. Netflix focuses on improving relationships with current customers by coming out with new features that the customers have requested. Customers can generate multiple lists for one address and can also share their lists with friends that they choose to be in their network. Netflix is also looking toward the future and different features that might be popular.