0
How does Netflix approach to relationship marketing increase customers satisfaction?
Wiki User
∙ 9y ago
Netflix tries to please the consumer by suggesting additional movies, providing fast, efficient service as well as having the software Cinematch also helps consumers to see reviews and share information with others. With the product Netflix sells they need to provide a good relationship in order to keep their customers from going to the movie rental store down the block. Netflix focuses on improving relationships with current customers by coming out with new features that the customers have requested. Customers can generate multiple lists for one address and can also share their lists with friends that they choose to be in their network. Netflix is also looking toward the future and different features that might be popular.
Sibyl Quitzon
Kiera Lakin
Netflix tries to please the consumer by suggesting additional movies, providing fast, efficient service as well as having the software Cinematch also helps consumers to see reviews and share information with others. With the product Netflix sells they need to provide a good relationship in order to keep their customers from going to the movie rental store down the block. Netflix focuses on improving relationships with current customers by coming out with new features that the customers have requested. Customers can generate multiple lists for one address and can also share their lists with friends that they choose to be in their network. Netflix is also looking toward the future and different features that might be popular.
Wiki User
∙ 13y agoNetflix tries to please the consumer by suggesting additional movies, providing fast, efficient service as well as having the software Cinematch also helps consumers to see reviews and share information with others. With the product Netflix sells they need to provide a good relationship in order to keep their customers from going to the movie rental store down the block. Netflix focuses on improving relationships with current customers by coming out with new features that the customers have requested. Customers can generate multiple lists for one address and can also share their lists with friends that they choose to be in their network. Netflix is also looking toward the future and different features that might be popular.
Add your answer:
Earn +20 pts
What marketing concept do we use now?
This unnecessarily restrictive and reactive approach to satisfying customers' needs has been supplanted by the relationship marketing concept.
How holistic marketing concept may enable companies to successfully?
With a holistic approach to marketing, managers can easily identify problems in their approach to customers. They can develop programs that capture aspects of social, internal, integrative and relationship marketing to increase their position within their industry.
How can I find a good Digital Marketing Agency in USA?
In my opinion, customer satisfaction appears to be the top priority. Digital Marketing Company techniques are designed to produce measurable results. It should take an ethical and results-oriented approach to earn many repeat customers.
What are the benefits of relationship marketing?
Relationship marketing is a more personal approach to promotion which encourages a dialogue with customers and allows more targeted communications. If done well, benefits include increased customer retention, and the generation of 'brand ambassadors' who promote your product via word of mouth.
What does Pegasystems offer its customers?
Pegasystems offers its customers, flexibility and approachability, and the ability to grow with the needs of its customers, whilst maintaining a mature approach in delivering service satisfaction.
When did relationship marketing emerge?
the history of relationship marketing can be dated back in the 1960s. during this era, most markets has become saturated (high production), while the market remained the same (population of people roughly the same). Thus. there became an increased need for company's to compete through loyalty and this resulted in the birth of relationship marketing. In generally, the Confucian Chinese can be described as the pioneers of relationship marketing with their "Guanxi" approach towards business where profit is said to be attainable at a sustainable rate if businesses understand customers better and develop a close relationship for long term profit..
How does service marketing differ from goods marketing?
There isn't much of a big difference. The approach is similar; both services seek to find the solutions to the customers need.
What is direct marketing and relationship marketing?
Direct marketing is when you approach the potential customer in a directly such as sending personal mail, flyers, e-mails etc. Relationship marketing would just be establish trust though customer service, loyalty and quality.
What is the definition of marketing approach?
marketing approach
What is the term applied to an integrated approach to managing a company's interaction with its customers?
Customer relationship management
How does Oxfam use relationship marketing?
You should approach the customer like you already have a relationship with them. You can then make them feel more comfortable with purchasing your product.
What is enlightened marketing?
Enlightened marketing is a marketing philosphy holding that a company's marketing should support the best longrun performance of the marketing system.It has 5 principles that include consumer oriented marketing , innovative marketing , value marketing , sense of mission marketing and societal marketing
