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I assume you mean shareholders.

Nike's website is not exclusively there to strengthen bonds with their shareholders. It is an advertising tool, to get people to buy their products. Since shareholders are already invested, they do not market the site to the shareholders.

This is not to say that a shareholder cannot access the website and gain a better sense of security by looking at the way Nike deals with its advertising, etc. Its just not specifically there for that purpose.

Nike elicits different methods for shareholders.

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13y ago

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