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Advertising is initiated by the company while publicity includes any form of public attention that a company receives. A company might pay to feature an advertisement in a local newspaper. This would contain information about the company and its product. Publicity, however, might entail that newspaper running a story about the company, its initiatives, or its relevance to the reader base. Publicity would be information coming from another source, which in turn would increase a company's credibility. Advertising still gets the word out to the people, but publicity does it in a better way.

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Q: How does advertising differ from publicity?
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