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Indian Institute of Management IIM

How does an organization respond to opportunities and threats?

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September 17, 2014 11:58PM

An organization should have a current and up to date SWOT analysis done in order to determine what opportunities and threats are in the market and what possibilities may arise. Thus, successful organizations respond to opportunities by acting on them and gaining market share before others. They respond to threats by developing cutting edge ideas and marketing plans that will be sure to keep them profitable and in business.