answersLogoWhite

0

Newspaper Distribution

Responsibility for getting the newspaper from the press to the reader falls to the distribution division. Large newspapers publish two, three or even four editions, all of which must be ready to leave the newspaper plant at a certain time. The first edition, sometimes called the bulldog edition, goes to the outer limits of the newspaper's circulation area. This may be several counties or even an entire state. Later editions contain progressively fresher news and go to smaller areas. The final edition, which goes to press after midnight, contains the latest news but covers the smallest geographical area, usually a city.

Any subscriber to a daily newspaper knows that it plops onto the driveway in the wee hours of the morning. Independent contractors called carriers buy copies of the newspaper at a discount and deliver them, using their personal vehicles. When afternoon newspapers were common, those vehicles often were bicycles. The first job for many American youngsters was delivering the afternoon paper in their neighborhood.

The circulation department draws the routes that carriers follow. This department is also responsible for rack sales, newspapers that go into coin-operated dispensers. The circulation department maintains subscribers' billing records, stops and starts deliveries upon request, and uses service runners to deliver missing papers.

Because a newspaper's circulation, the number of people who receive the paper, has a substantial impact on its advertising rates, an independent agency called the Audit Bureau of Circulations examines and certifies circulation numbers. This assures both the advertising division and advertisers that circulation claims are valid.

In 18 hours of highly coordinated work carried out by numerous divisions, what newpaper people call a "rough draft of history" has moved through computer systems, imaging machines and presses that would amaze Gutenberg, to its final destination -- the readers. After 3:30 a.m., few people remain at a newspaper plant. All the other divisions have gone home. The presses have fallen silent, perhaps undergoing maintenance for the remainder of the night. The sudden silence will not last long. In less than four hours, the newspaper, as it must do 365 days a year, will rouse from its short sleep and start all over again.

User Avatar

Wiki User

15y ago

What else can I help you with?

Related Questions

What is a leaflet?

A printed paper or pamphlet distributed to the public.


When did paper currency appear in Europe?

The first paper currency in Europe was distributed by the Bank of Sweden in 1661.


Is lined paper a homogeneous solution or suspension?

Lined paper is a heterogeneous mixture, not a homogeneous solution or suspension. In a homogeneous solution, the components are uniformly distributed at a molecular level, like salt dissolved in water. In a suspension, the components are not dissolved but rather mixed together, like sand in water. Lined paper consists of distinct components - the paper itself and the lines drawn on it - that are visibly separate and not uniformly distributed.


Jim pattison has a free paper distributed daily?

Owned Metro News but he has since sold it.


What weighs more rolled paper or unrolled?

Rolled paper weighs more than unrolled paper because when paper is rolled, it becomes more compact and dense. The volume of the paper remains the same, but the weight is distributed differently.


How is LSD distributed?

LSD is distributed as a liquid inside of eye droppers, dropped onto blotter paper and sold in small squares, inside of sugar cubes, or on sweet-tarts


Mr Turner distributed some supplies in his office He distributed 120 pencils300 paper clips and 16 pens What is the greatest number of people there can be in the office if each person received the sam?

sadea


Where did the banks get their money in the first place?

Money is just paper, it is printed off in factories or a bank machine, then distributed through the bank


What type of paper is money made on?

Currency paper is composed of 25 percent linen and 75 percent cotton. Red and blue synthetic fibers of various lengths are distributed evenly throughout the paper. Before World War I these fibers were made of silk.


You want exam paper of 2008-2009 mca of rgpv bhopal of 5 th sem?

distributed system old placement papers of rgpv


What is U.S. paper money made of?

Currency paper is composed of 25% linen and 75% cotton. Red and blue synthetic fibers of various lengths are distributed evenly throughout the paper. Prior to World War I the fibers were made of silk. These synthetic fibers are to ensure that paper currency is very hard for counterfeiters to reproduce.


How is paper colored?

Paper can be colored during its production process by adding pigments or dyes to the pulp mixture. The pigments or dyes are evenly distributed throughout the pulp before it is processed into paper, giving the paper its desired color. Alternatively, paper can also be colored after production using printing techniques or by applying colored coatings.