How much did Romney's campaign cost?

Answer 1

With the new SuperPACs, it's hard to tell exactly what the amounts spend by each side were.

Estimates are that about $4 BILLION was spend on the 2012 Presidential campaign altogether.

As far as just the Romney campaign itself (no counting any other SuperPACs or affiliated groups), the latest estimates are that they raised just under $1 Billion total, which was slightly more than the Obama campaign.

Answer 2

Mitt Romney's presidential campaign in 2012 cost approximately $1.2 billion, making it one of the most expensive campaigns in history. The money was raised through a combination of individual contributions and support from political action committees.