Commercials
Negative a lot. You don't make money from commercials, you spend money on commercials. It's difficult to then track back what commercial resulted in any given purchase.
Most people change the channel when commercials come on during the program they are watching. Advertising companies spend a lot of money on commercials so that people stop surfing the channels.
Sony spent US$1.041 billion on advertising in 2012, according to an article from Business Insider. Of this money, US$564 was spent on television commercials.
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The Super Bowl is pretty good for the US economy since during the two weeks leading up to the game, it generates money for the local economy by bringing in loads of tourists who probably have a good amount of money to spend in the stores. It also brings with it a lot of media attention, and the players are usually open for interviews during the week before the Super Bowl, which is great for the press all over the United States. The Super Bowl gives whoever is televising it tremendous money FM advertisements, and some non football fans even watch the Super Bowl just to see the commercials. Not to mention that it also generates money for stores since people throw Super Bowl parties.
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How much money DO you spend?
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Tickets for the 2010 Super Bowl are sold out. You might want to look on eBay or stubhub for people reselling their tickets. Be prepared to spend a lot of money!
Spend My Money was created in 2008-10.
Verizon Wirelss spends around $100 million dollars on their marketing and commercials. They do this to ensure that their product reach everybody intrested.