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How was Lucky Charms founded?

Updated: 10/19/2022
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16y ago

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The cereal was created in 1963 by a team headed up by the manufacturing vice-president of General Mills, John Holahan. The team was to use the available manufacturing capacity from either of General Mills' two principal cereal products - Wheaties or Cheerios - and do something unique to them. Lucky Charms were first invented by mixing Cheerios with bits of Kraft Circus Peanuts.[2]

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