The answer to your question depends entirely upon what you need to do to keep old customers versus what you need to do to get new customers. It also depends on your industry. As a lawyer, I get a lot of business by word of mouth. I keep my old clients by giving good service. I get new clients by advertising, owning a website to market my firm and by participating in forums like this. I get new likes from referals form existing clients. I can't say there is a definitive answer to your question. It might requiress less EFFORT to retain existing clients, but that doesn't necessarily translate to a valid cost comparison.
It also depends on what it is you do for a living? If you are like me and you specialize more in Outside sales or Executive outside sales, most of the time it costs more to keep the existing customers. But you DONT EVER want to just focus on the cheaper way to go. Or to just focus on new customers. Since its the existing customer base that will be the ones making the big purchases, giving you referrals and things of that nature.
But in this line of sales its not out of the ordinary to be buying them fancy dinners/lunches, buying them drinks, taking them on trips, etc....and that can get real expensive real quick.
== == Additionally, in marketing terms, it's said that it's eight times more expensive to get a new customer than to keep an old one. If you serve a customer well, they will be a repeat customer. It costs more from an adverstising and time standpoint to generate new customers.
About 17.95 a month for old customers and 24.95 a month for new customers. You can also get it cheaper by referring new customers. Installation is free.
Ryan from the OFFICE told Michael scott" it is ten times mor expensive ot get a new customer" and Ryan goes to business school. He Knows man
One or two times more.
Usually cheaper to change an engine, but then you have an old car with a new engine.
It's much more difficult and expensive to obtain new customers than keep old ones. To get new customers, companies have to convince them that it's worth leaving their normal brand (for example, Verizon trying to convince Sprint customers to leave Sprint for Verizon). It's much easier and less expensive for a company to offer their current customers discounts or deals if they consider leaving for another brand (i.e. Sprint offering their customers a free month of service if they don't go to Verizon).
get new and keep the old
To attract new customers and to let old customers do some business online.
When a new iPod touch is released, yes, the price for the older ones tend to get cheaper.
Old Spanish Customers was created in 1932.
Marketing is a continuous process because, customers demands are always changing. Out with the old and in with the new especially in a world that is always changing and improving. Marketing must keep up with the changes to satisfy their buyers and keep interests.
Keep your horse and get an old car. :)
It can be a little cheaper to reapolster depending on the cost of the apolsterer you choose.