Michael Porter argues that a business unit which is unable to achieve one of the competitive strategies is likely to be "stuck in the middle" of the competitive marketplace with no competitive advantage. That unit, according to Porter, is doomed to below-average performance. Research by Greg Dess and Peter Davis as well as by Rod White, suggests however, that this may not be the case. Examples can be found of businesses which have been able to jointly follow overall low cost and high quality differentiation strategy. Japanese companies such as Toyota in automobiles and Matsushita (Panasonic and National) in consumer electronics are good examples. Their offer of low price and high quality created serious problems for those companies following only cost leadership in the U.S.
Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not?
nifgger
Managing a BU with differentiation strategy, needs a lot like enterprenurial leadership. becuase you are trying to shape the game instead of playing by the rules, which is almost the story of a startup.
It is the theory that there is not a one-size-fits-all leadership strategy, meaning that effective leadership is contextual.
Manufacturing strategy refers to the methods used to produce goods in the most efficient way possible. They goal is to turn raw materials and move them through the distribution channels as quickly as possible.
Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not?
nifgger
Differentiation strategy and an overall cost leadership strategy are an example of porter's generic model. Differentiation strategy : where the product or service have unique attributes than its competitors that are valued by its customers. Cost leadership strategy : where the cost producing of the product of service is less than its competitors delivering the same quality.
product differentiation
Corporate (Integration or Diversification) Business Level (Differentiation, Focused Differentiation, Low Cost Leadership, Focused Low Cost Leadership, and Hybrid). Many people say "Marketing Strategy" (for example) when they really mean tactics.
Managing a BU with differentiation strategy, needs a lot like enterprenurial leadership. becuase you are trying to shape the game instead of playing by the rules, which is almost the story of a startup.
Competitive properties is a term in business that describes three strategies that businesses use to get a competitive advantage. These ideas are cost leadership, differentiation, and focus strategy.
The main business level strategy of Nintendo wii is differentiation. Although with the Nintendo wii it can come under cost leadership, differentiation and segmentation. It's differentiation strategy was the invention of the motion sensor controller which no other competitors had developed. It's cost leadership came from it being able to sell the console at a lower cost than it's competitors also. The segmentation strategy was that they entered a new market the 'non consuming' market basically non gamers that Sony and Microsoft hasn't tapped into they were always focused on the advanced gamers.
Differentiation strategy in tourism is the practice of having a variety of activities available. Large cities, for example, often have a variety of things to explore for different tastes.
I would say focused differentiation strategy
Integrated cost leader ship/Differentiation
A strategy is an organizations plan to achieve its mission - which is the purpose for the organizations existence. The development process involves three conceptual ways in which firms achieve their missions: * Differentiation * Cost Leadership * Response Effective strategies are also developed through proper evaluation of a S.W.O.T. analysis to gain competitive advantage