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Marketing Penetration is a pricing tactic when a product is introduced at a much lower price than it will be sold for to gain new customers. This is a commonly used tactic to increase sales volume or market share.

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Q: Merits of market penetration pricing
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What is Market Penetration Pricing?

Market penetration pricing is a pricing strategy that many companies use to enter a competitive market. Market penetration pricing is usually very low and coupled with consumer incentives to gather market share. This method if done on a massive scale can cause falling costs industry wide thus allowing further penetration by further allowing the reduction of introductory prices.


Market Penetration Pricing?

Market penetration pricing is a strategy that is employed by most companies when introducing a new product in the market. The price is usually lower so as to appeal to consumers.


What are the advantages and disadvantages of penetration pricing?

Some advantages of penetration pricing would be obtaining a large share of the market so that they dominate the market. Disadvantages would be not making a profit at all in the beginning stages.


What is penetration pricing strategy?

Penetration pricing strategy is an approach in business many companies use when they want to gain more customers in a particular market. Typically, businesses will reduce their prices in order to attract more customers.


What is penetration-pricing strategy?

Penetration-pricing strategy is used to build market share by obtaining profits from repeat sales. Occasionally, high sales volume allows sellers to further reduce prices.


What has the author D Roseman written?

D. Roseman has written: 'Vanpools pricing and market penetration'


Difference between skimming pricing and penetration pricing?

skimming pricing is for new or innovative product, the price at the begining is high and customers are not price sensitive. penetration pricing set a low price at the begining to gain a mass market, and the price will rise later. The customers are price sensitive.


What pricing strategies Timex utilizes?

penetration pricing strategies


When a company sets a low price for a new product to discourage competition from entering the market it is using the?

This is EASY: "Penetration Pricing" based on Pricing, competition, strangely, Demand, and illegally price fixing...


When computer company initially charged a low price and then raise price after gaining market share which pricing strategy is getting used?

penetration strategy


Difference and similarities between penetration pricing and predatory pricing?

Similarity is that both tend to push the price levels `lower' Difference is in the `objective' or `orientation' or `thought' behind the pricing strategy Penetration Pricing is when the price is pegged at a rate that very price-sensitive segments find acceptable. e.g. Nokia 1100 when introduced in Indian markets. The objective is to open up newer market segments Predatory Pricing is when prices are set lower than average selling prices of industry and competitors. Objective is to put pressure on competitors and price them out of the market


What are the merits and demerits of free market economy?

what are the merits and demerits of free market economy