PEST Analysis on restaurant

Answer 1

P: Political environmental factors such as:

stability of the government, government type, economic policy of the government, trade policy and events in surrounding countries.

E: Economical environmental factors:

* Higher interest rates may deter investment because it costs more to borrow. This could be a problem at the moment when we are trying to find people to invest in the project. * Inflation may provoke higher wage demands from employees and raise costs. * Increasing costs of material, storage or services used in the elaboration of the final product or service may make it more expensive. S: Social environmental factors:

* Increasing Health Awareness. * Increasing change of eating habits towards healthier food. * Changing Attitude from Diet products to healthy products. * Increasing Working women. (Nobody cooking at home) * Increasing Media attention and incentives towards "healthy living" from governments and organization.

T: Technological environmental Factors:

· Technological Innovations attracts people attention. · Modernist-Technological themed places are getting more importance in consumer's mind.