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Quantitative research is generally more related to physics and "measuring" results which can often be expressed as numbers, and are reproducible using the scientific method:

"45% of the people tested prefer product A, 37% prefer product C"

"light travels at 2.997m/s"

Qualitative research is more related to things that cannot be easily measured or proven, such as why people do certain things.

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Q: Qualitative and quantitative reseach
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