SWOT analysis of old town white coffee shope?

Answer 1

Helpful

Harmful

I

N

T

E

R

N

A

L

STRENGTHS.

The profit obtained by Old Town is quite high compared to other coffee shop in Malaysia. Offer other foods, such as "heavy food". It has a strong retail network for its beverages, approximately 5,002 retail outlets nationwide in Malaysia, 730 in Singapore and 2,335 in Hong Kong.

WEAKNESSES.

Old town coffee also depends on the coffee and makes them difficult to diversify their product. Innovation is slow because depend on one product only.

E

X

T

E

R

N

A

L

OPPORTUNITIES

Able to expend its operation to the global market to be introduction throughout ASEAN and some other Asian countries, as coffee is getting more popular day by day instead of Tea and economic condition also getting better. Able to re-brands and to compete with other company using the same material

THREATS

Consequences from increasing of price of materials which they have use will make the price of product is high. Product imitation is a very higher because they are using coffee which is very common