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It may be in romantic attachment to their pre-Columbian past.

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16y ago
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4mo ago

The use of "K" in Mexican Culture, as in words like "Aztek," is often seen in branding and marketing to create a modern and edgy appeal. It is not a conventional spelling in Spanish. This use of "K" is a stylistic choice rather than a linguistic one.

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Q: The letter k is only used for foreign words in conventional Spanish so why do they seem to favor it in Mexican culture as in Aztek rather than Aztec?
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