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In advertising the abbreviated term BTL stands for Below the Line. It is a more targeted form of advertising using mailing lists more than more general TV and media adverts.
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What is CPR in marketing?
CPR is the abbreviated term for Cost Per Rating. Cost Per Rating is a method of comparing different media forms by relating costs of advertising units to audience ratings.
How can the form of advertising known as classified advertising be described?
The term classified advertising refers to advertising that is generally much cheaper than larger display advertisements. These types of ads are common in newspapers.
What does branding mean in the advertising industry?
Branding is a term that refers to using repetitive marketing or advertising schedules to make consumers more aware of your product.
Advantages of newspaper advertising?
Advertising is generally divided into two categories viz., Above the Line (ATL) and Below the Line (BTL). ATL is the usage of mass media for advertising, which includes television, radio, internet and print media (including newspapers). The benefits of ATL is that the general public is made aware of the products that are on offer. It is very helpful for product and brand awareness. The main benefit from this form of advertising is the reach - you will be able to communicate your message to a large group of people without a lot of effort while the tricky factor remains the cost to sale ratio, which would be extremely difficult to measure. BTL is a more personalised approach to advertising. This form of advertising is carried out after the identification of the Target Group. Although the cost of advertising per person may be higher (eg. organising promotional events, sending brochures, making telephone calls and sending emails) to targeted customers, not randomly but through some understand of their behaviour. For instance, a chocolate company targetting kids between 10-15 would conduct promotional campaigns in schools or amusement parks or some other place where kids of that age group frequent. Personally I believe this can be measured as many popular stores have some sort of a loyalty program.
Distinguish between Advertising and Publicity?
Advertising is normally conducted in the form of planned campaigns, in paid-for media. Publicity is the term for ensuring that the product receives editorial coverage.
When was BTL Institute of Technology created?
BTL Institute of Technology was created in 1997.
What is BTL Institute of Technology's motto?
The motto of BTL Institute of Technology is 'In pursuit of excellence'.
What is CPR in marketing?
CPR is the abbreviated term for Cost Per Rating. Cost Per Rating is a method of comparing different media forms by relating costs of advertising units to audience ratings.
What subwoofer is better a fi btl 18 or ma audio hard kore?
fi btl 18
When was the term advertising first used?
The first use of the term "advertising" was used in the year 1655!
What term in a binomial name may be abbreviated with a single letter?
The first word (the genus) may be abbreviated.
What is the abbreviated french term for mrs.?
M - comes from Madame
What does ''MSN'' stand for in email?
MSN is the abbreviated term for Microsoft Service Network. MSN was also the abbreviated term for The Microsoft Network, when it was first launched. Microsoft then realized that Microsoft is one word.
Where does the term mister come from?
The term mister is a term for males, usually abbreviated with an Mr. It is derived from the English word master.
The term Yorkie is the abbreviated nickname for what type of playful pup?
Yorkshire Terrier.
How to do BTL marketing?
Usually the lettuce comes before the tomato.
What is the medical term meaning tying the tubes to prevent pregnancy?
Tubal ligation, usually written bilateral tubal ligation, means getting your tubes tied to avoid pregnancy.
