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Here is a paper shredding company's answer to a Pure-play question:

Confidential Document Control, shredderjoe.com is in the business of business material destruction only.

We have shredding as our main service, undiluted.[1] This affects our processes as well as the detailed level of our service offerings. Some companies have shredding as one of their services. Example, a document storage company that ventured into shredding is not a pure play company. Likewise, a recycling company that ventured into record destruction is not a pure play company. In our "corporate thought process" material destruction is foremost in our solution design. As part of our detailed level of shredding, our full service includes on-site, off-site and walk-in shredding services.

Our pure play model has always benefited our customers in having a focused solution provider. Certain service solution for a shredding customer might not come as natural for a non pure-play company. (A recycling company might discourage its shredding customers from mixing color papers into the shredding containers before the off-site shredding pick up: This is a recycling company's mentality. Not a shredding company's.)

[1] http://www.fool.com/foolu/askfoolu/2001/askfoolu011218.htm

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