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Business objectives are goals or targets that a business set for itself, they differ according to the type of business. Examples are:

1. Survival--usually short term, that is to sustain in the business, or in times of recession to break-even.

2. profit maximization--objective of many businesses, to earn high profits.

3. Growth--measured through market share.

4. Customer satisfaction

5. Diversification--this is growing bigger internally & externally, by means of entering into new markets & investing.

6. Ethos--increasing the image & reputation of the firm.

7. Globalization--to be recognized throughout the world.

8. Independence--some small businesses set up recently will want to just be independent and NT rather follow instructions.

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Q: What are business objectives?
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