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1.an European automobile manufacturer used vals to identify online,mobile applications that would appeal to affluent,early adopter consumers within the next five years.

2.A major stock brokerage company focused on providing excellent services to a selected group of affluent consumers used vals to redefine its image and develop a new corporate slogan.

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Q: What are examples of VALS framework?
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When was The Vals created?

The Vals was created in 2005.


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