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Integrated Marketing Communications (IMC) represents the Promotion P of the four P's. It encompasses a variety of communication disciplines - general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media - in combination to provide clarity, consistency, and maximum communicative impact.
There are three elements in any IMC strategy: the consumer, the channels through which the message is communicated, and the evaluation of the results of the communication.
Consumers- examine how consumers receive communications as well as how the delivery of that communication affects the message's form and contents.
Communication channels- examine the various channels and how each is used in an overall IMC strategy
Results- considers how the level of complexity in IMC strategies leads marketers to design new ways to measure results
Source: Marketing by Dhruv Grewal and Michael Levy, published by McGraw-Hill
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What is the full form of IMC?
1. IMC - Indian Medical Council 2. IMC - Image Motion Compensation 3. IMC - Incident Management Centre 4. IMC - Instrument Meteorological Conditions 5. IMC - Intestinal Mast Cell
Why is important of IMC?
Synergy is created between the messages - big advantage. IMC ensures the voice of target audience is what matters. IMC saves financial and human resources. IMC motivates the companies.
What is IMC?
IMC is the abbreviated term for Integrated Marketing Communication. IMC is the practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools. In short IMC promotes the company's brand in all it's marketing efforts and communications.
What are the functions of IMC?
IMC is a part of our subject in sales promotion and i have no idea about this. Well i guess it is about marketing communication. that's it t.y.
Discuss how integrated marketing communications differs from traditional advertising and promotion?
Imc differs from traditional MC in terms of channels, strategies,and maket coverage.
What is the full form of IMC?
1. IMC - Indian Medical Council 2. IMC - Image Motion Compensation 3. IMC - Incident Management Centre 4. IMC - Instrument Meteorological Conditions 5. IMC - Intestinal Mast Cell
Why is important of IMC?
Synergy is created between the messages - big advantage. IMC ensures the voice of target audience is what matters. IMC saves financial and human resources. IMC motivates the companies.
2 The internal area of 2-inch IMC is?
The internal area of 2 inch IMC is what
The internal area of 2-inch IMC is?
The internal area of 2 inch IMC is what
What is IMC?
IMC is the abbreviated term for Integrated Marketing Communication. IMC is the practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools. In short IMC promotes the company's brand in all it's marketing efforts and communications.
Is CFA equivalent to IMC?
God no. Thats just silly. CFA kicks the crap outta IMC and dipFA for that matter.
What are the release dates for Mornings on IMC - 2003?
Mornings on IMC - 2003 was released on: USA: 12 December 2003 (limited)
What are the functions of IMC?
IMC is a part of our subject in sales promotion and i have no idea about this. Well i guess it is about marketing communication. that's it t.y.
IMC relation entre le poids et la taille d'une personne?
IMC = Indice de Masse Corporelle
What is imc pipe?
Intermediate Metal Conduit (IMC) is a steel tubing heavier than EMT but lighter than RMC. It may be threaded.
What are the release dates for Mornings on IMC - 2003 Indy Filmmakers?
Mornings on IMC - 2003 Indy Filmmakers was released on: USA: 26 June 2003
What is the imc wiring method?
intermediate galvanized conduit
