What are the aims and objectives of Primark?

Answer 1

The business I have chosen is Primark. The business sells clothing, shoes and home ware such as curtains, pillows/cushions, rugs and simple bathroom equipment e.g. toilet seats. Its key business goal is to provide what the public needs in a 'good quality, low price' way. The products should last quite a long time and keep working as long as possible; the guarantee on the product gives the customer a rough guide of when it should stop working. Seeing as we don't charge much for any of our products, we expect people to realise that nothing will last as long as more expensive products. Also the quality of the product and its use will be taken into account and the price will be based on this.

The businesses aims and objectives are:

To provide good quality products for the public; we want the public to realise we are a good company and just because our products are cheap, it doesn't mean that they are rubbish. We will achieve this by having our products made by people that know what they are doing and test them to check that they are good quality.

To sell goods at reasonable prices; We want the public to have a wide range of options to them, so we offer them good quality products at reasonable prices; This will be achieved by looking at other stores, selling similar products, and making our prices lower than other places.

To be friendly and helpful towards customers and staff; The public need to think that we are a friendly company; this will make them want to come to our store if they feel welcome. We will achieve this by greeting customers as soon as possible and making them feel welcomed.

To treat everybody the same; The public need to feel like we treat everybody the same. The people with less money will be treated the same as people that have lots of money. This will be achieved by making everyone in the store feel individual; we will make everyone feel like they are 'special'.