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Development Support Communication is the practice of processing and sharing information about development agendas and plans. It purpose is to provide clear and intelligible data that can be analyzed by the developmental and donor community.

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Q: What are the aims of development support communication?
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The practice of Development Support Communication, DSC, is a multi-sectoral process of information sharing about development agendas and planned actions. It links planners, beneficiaries and implementers of development action, including the donor community. It obligates planners and implementers to provide clear, explicit and intelligible data and information about their goals and roles in development, and explicitly provides opportunities for beneficiaries to participate in shaping development outcomes. It ensures that the donor community is kept constantly aware of the achievements and constraints of development efforts in the field.


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Development support communication (DSC), also known as Communication for Development (C4D), in my view, refers to the need for a professional communication strategist, steeped in communication and development principles and phenomena and can apply them to facilitate holistic and sustainable development. The case for C4D is that many development managers are often well trained technocrats, such as agronomists and engineers, who often need help in addressing human dimension concerns, such as local participation, integration and capacity building. Although many policy makers and scholars agree that participation, integration and capacity building are essential to poverty reduction not many people are trained to address these communication concerns. This niche is being filled by the emerging academic discipline and professionalism called C4D. To read more about my perspective on C4D look for my many publications on this subject. Robert Agunga (2011).


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