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Exploratory research is non-experimental or "observational study. In other words, you aren't manipulating any of the variables, you are simply "observing" them. in such studies we studies "explore" relationships, without manipulating variables. The basic purpose of exploratory research is to provide information to assist in research to gain knowledge and to understand of the problems . Explanatory study is to obtain information about the link between the causes and results of the evidence.

Explanatory research is research conducted in order to explain any behaviour in the market. It could be done through using questionnaires, group discussions, interviews, random sampling, etc.the primary goal is to understand the nature or mechanisms of the relationship between the independent and dependent variables."where the experimentor attempt to identify cause and effect"

(Dr. Amjad Ali Arain)

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