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When you perform reputation management for your company, there are several implications:
1. The primary goal is to decrease the negative reviews, comments, and blog posts about the company showing up in the first two pages of search results.
2. A secondary result of that is that more positive information about the company will be displayed on the first two pages of search engine results.
3. The company will receive more exposure in press releases, blogs, and review sites.
4. The company website will potentially get more traffic.
These are all positive implications from a reputation management campaign.
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