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- a good and excellent communication skills with the knowledge of various and different languages. - self-confidence, motiveted, challenger - greater percentage of tolerance power and patience - should have the good knowledge of the market and product - able to understand the demands, needs, satisfaction, etc., of the consumers - able to tackle all the dealings, problems and challenges of a life as well as company - creative minded, etc..... Qualities i) Patience and judgment :- Marketing Manager need to be aggressive as per the situation but whenever the situation is not favorable, he must have tenacity to wait till situation becomes opportunity. Many problems/errors could be sorted out by just applying the judgment. ii) Loyalty with employer:- Some of the Marketing Manager simultaneously work for two employers. Such things gets leaked and he looses the credibility with current and future employer. Moreover his subordinates also do not salute him. iii) Time Manager :- essential trait of any Marketing Manager is Time Management. Because of his position, suppliers, customers, employees, dealers, boss etc. might be wanting to have meetings with Marketing Manager. Thus managing the time becomes difficult. As such Marketing Manager must have habit of maintaining a diary writings priority wise the work to be done and monitoring it regularly. Whenever somebody wants to disturb his schedule, Marketing Manager must have courage to say, "no to him, if meeting is not that important". iv) Skilled leadership :- It has following three elements :- a] Mastery over market place :- Marketing Manager must know the market and target customers habits very well. The moment, you are in business, everybody expects you to be knowledgeable person, you need to perform to their expectations. b] Ability to take right decisions quickly :- Many time Marketing Manager has to take spontaneous decisions - say within few seconds - and of course the decisions should benefit the organization. Out of 10 even two decisions go wrong, Marketing Manager may be kicked off. c] No Pending Work :- Marketing Manager is supposed to prepare quotations, reply customers letters, reply inter-office memos, prepare for big tenders for govt. customers, disburse dealers claims etc. very occasionally, Marketing Manager need to go on tour also. The desirable trait could be, in all situations, he must able to vacate his 'incoming mail tray on daily basis. Top Management never likes a Marketing Manager, who keeps pending the work for one week and more. In 21st Century, the botheration is much more-to reply every mail on same days. v) Vocal and Drafting Power :- Some of the marketing manager are recognized by their communications skills and drafting power. The person who receives the communication from Marketing Manager must understand it and get impressed. vi) Helicopter Personality :- Like helicopter, which flies midways between earth and sky. Marketing Manager should create an impression that every body thinks, ' he is my man'. Employees and top boss think Marketing Manager belong to them. Whereas Marketing Manager keep himself at equidistance from both parties. vii) Photography Memory :- Marketing Manager comes across many personalities in his black box and is able to recall instantly after considerable time, nothing like that. viii) Ability to define positions exact duties & responsibilities :- Marketing Manager should have enough maturity to understand his role in the organization. The reporting criteria must be strictly followed. Weekly and monthly reports from subordinates to him and from him to top management must be submitted as per norms of the organization. In one time it can be said, 'as he must perform the duties of achieving targets and responsibilities of conducting marketing functions effectually.

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