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Attitudes are evaluative statement favorable or unfavorable related to person, object or event. They reflect that how one feel about something. For example if someone says that I like my job. This statement expresses his attitude towards his job. Each and every person has different attitude at different conditions.

There are three components of attitude.

1: Cognitive component:

It refers that's part of attitude which is related in general know how of a person, for example, he says smoking is injurious to health. Such type of idea of a person is called cognitive component of attitude.

2: Effective component:

This part of attitude is related to the statement which affects another person. For example, in an organization a personal report is given to the general manager. In report he point out that the sale staff is not performing their due responsibilities. The general manager forwards a written notice to the marketing manager to negotiate with the sale staff.

3: Behavioral Component:

The behavioral component refers to that part of attitude which reflects the intention of a person in short run or in long run.

For example, before the production and launching process the product. Report is prepared by the production department which consists of there intention in near future and long run and this report is handed over to top management for the decision.

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