It is sometimes called a semordnilap (the word palindrome spelled backward).
Some common semordnilaps are saw/was, liar/rail, diaper/repaid, and desserts/stressed.
It's a palindrome (a word, phrase, number or other sequence of units that can be read the same way in either direction (the adjustment of punctuation and spaces between words is generally permitted).) One example is NOON
That takes care of the forward and back part.
As far as the design and production of letters which can be mistaken for other letters in inverted positions, that falls into the realm of calligraphy. Inventive letter designers can create fonts that are read differently when placed in a different orientation. As an example a 3 can be designed to look like an 8 when inverted, a C with an extended curve can be an O, as for b it can become a p,q or p. Some calligaphers have even gone so far as to design letters which can be read as "China" in English and "China" in Chinese.
Now for the hard part - running the two together . This is the "Ambigram" See the link.
Words or phrases that produce the same word(s) when spelled backward are called palindromes. However, there is no specific widely-accepted term that identifies words that are the reverse spelling of other, different words. They would be a unique form, a reverse anagram of the word or phrase.
A very common term is semordnilap (palindromesspelled backwards). There is a list of the single word semordnilaps at the related list.
Other suggested terms are
Anadromes are words that spell another word when the letters are read backwards. Lever and Revel would be anadromes.
Palindromes are words that are spelled the same in either direction. Race car is a palindrome.
A word or phrase which can be spelled forwards or backwards is called a palindrome. Examples are poop, madamand madam, I'm Adam.
A palindrome is a word or phrase that reads the same forward and backward. An example is the word 'level'.
Ananym.
A word that is spelled the same both forwards and backwards is referred to as a Palindrome.
One common term is semordnilap (the word palindrome spelled backwards).Palindromes, like radar and racecar, spell the same word forward or backward. Semordnilaps are different real words when spelled backwards, such as was/saw, liar/rail, diaper/repaid, and desserts/stressed.Other terms for these words are opisograms, or reverse anagrams.(see related link)
It's the word congratulate spelled backwards. Google Search: etalutargnoc
HI: A palindrome.
The word "maps" spelled backward is "spam" (after the canned meat product Spam).
Dad Pop Abba
The generally accepted English word for a word which forms another word when read backwards is "anadrome" - from the Greek words ανα, meaning "backwards" and δρόμος, meaning "course" or "road".
A word that is spelled the same both forwards and backwards is referred to as a Palindrome.
A palindrome is a word or sequence that is the same when in reverse order. What this question refers to is not a palindrome. (to be continued)
HSIF
One common term is semordnilap (the word palindrome spelled backwards).Palindromes, like radar and racecar, spell the same word forward or backward. Semordnilaps are different real words when spelled backwards, such as was/saw, liar/rail, diaper/repaid, and desserts/stressed.Other terms for these words are opisograms, or reverse anagrams.(see related link)
It spells 'looc' which is not a word.
The word spelled backwards is yfful, which has no obvious significance.
keels..backwards is sleek!
Palindromes
Level
Anadrome