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What combination of promotional tools an organization uses is called its?
Wiki User
∙ 13y ago
promotion mix
Wiki User
∙ 13y ago
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What are the factors that you should consider in deciding promotion mix?
Factors that determine the type of promotional tools used Each of the above components of the promotional mix has strengths and weaknesses. There are several factors that should be taken into account in deciding which, and how much of each tool to use in a promotional marketing campaign: (1) Resource availability and the cost of each promotional tool Advertising (particularly on television and in the national newspapers can be very expensive). The overall resource budget for the promotional campaign will often determine which tools the business can afford to use. (2) Market size and concentration If a market size is small and the number of potential buyers is small, then personal selling may be the most cost-effective promotional tool. A good example of this would be businesses selling software systems designed for supermarket retailers. On the other hand, where markets are geographically disperse or, where there are substantial numbers of potential customers, advertising is usually the most effective. (3) Customer information needs Some potential customers need to be provided with detailed, complex information to help them evaluate a purchase (e.g. buyers of equipment for nuclear power stations, or health service managers investing in the latest medical technology). In this situation, personal selling is almost always required - often using selling teams rather than just one individual. By contrast, few consumers need much information about products such as baked beans or bread. Promotional tools such as brand advertising and sales promotion are much more effective in this case.
How does management accounting facilitate the carrying out of management functions?
Management accounting gives the organization's management the tools to plan ahead. It allows the managers to figure out where the company is losing money, and how it can maximize productivity and profits.
What is the definition for Entrepreneurial structure?
Entrepreneurial organization promotes entrepreneurial activity adapting structure, management, and processes accordingly in order to gain the required agility, speed, creativity and drive to act profitably upon specific opportunities. Entrepreneurial organization is any organization that meets these two criteria: It is structured so that its members are given the information and tools necessary to allow each to pursue solutions and take advantage of opportunities at their level, based on the stated objectives of the organization. An atmosphere exists that encourages individual initiative, and mistakes and failures that occur in the process of taking initiative are actually viewed as progress in the personal and organizational quest for excellence.
Where can one find free tools similar to what mortgage brokers use?
One can find free tools similar to what mortgage brokers use on an iPhone app called Mortgages and more. This app will alow a person to calculate different mortgage payments and amortization costs.
How much does an equipment and tools cost in fashion?
There is no limit to how much equipment and tools cost in fashion. There are many expensive tools in fashion.
What is marketing.explain various promotional tools in tourism?
arun
What is a promotional objective?
Promotional objectives are business tools used in marketing. The three main promotional objectives are to inform the market, increase demand and differentiate a product.
The goal of is to combine all the promotional tools used by a firm into one comprehensive and unified promotional strategy?
integrated marketing communication
What are the effect of promotional tools on product sales?
Many companies and organizations use advertising promotional products and promotional items to help to sell their products or services. If your choice of promotional products is good, then people will see your products reliable and can be trusted also.
Two tools for discovering the social organization of a group are?
Two tools for discovering the social organization of a group are a and a
Explain how promotional tools used by an airline would differ if the target audience were consumers who travel for pleasure vs corporate travel departments who select the airlines used by employees?
Explain promotional tools by using corporate travel
Difference between marketing mix and promotional mix?
marketing mix is-the combination of product, pricing, promotion, and distrobution stratagies used to market products. promotional mix is-combination of tools used to promote a product. personaly i don't the there is much difference, marketing focases on tratagies and promotion is actually promoting the product. so one is on paper, the others in motion
What are the two tools discovering the social organization of a group?
Two tools for discovering the social organization of a group are a kinship chart, and a census.
What are two tools for discovering the social organization of a group?
Two tools for discovering the social organization of a group are a kinship chart, and a census.
What is promotion used for?
Various promotional tools are used to communicate messages about products, ideas, or services from firms to their customers
What are the release dates for Clean Sweep - 2003 Tools for Organization 2-20?
Clean Sweep - 2003 Tools for Organization 2-20 was released on: USA: 2004
What control tools can one use in an organization?
Fiscal policy
