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What distribution system should a manufacturer of consumer goods use?


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The type of distribution system would be largely related to the marketing strategy of the company. Looking at the company as a general manufacturer of consumer goods the most likely system would be one of "selective distribution." In selective distribution the company would target their products to specific outlets where their products would best fit. Other types of distribution would be "intensive distribution" where the company would try to sell their products to as many different outlets as possible and "exclusive distribution" whereby the company would look to a very limited number of outlets that would most likely specialize in a specific niche. "Selective distribution" falls in between these two types. APEX... :) Standardization