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It's simple. When a business succeed, it only means it gained profit and had already reached over the amount of their capital investment. On the other hand, failure goes the other around. It's the exact opposite of what can happen when you succeed. You'll experience loss. It is called failure because a company wasn't able to reach the ultimate goal of business - gaining profit. Whenever that happens, a business should modify their plans and try to get up again.

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Q: What do you mean with success and failure in business?
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