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In retail merchandising, POP stands for point-of-purchase. Many stores utilize point of purchase displays, or marketing displays, by the cash registers as a way to up-sell customers on additional products.

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Q: What does POP stand for in retail merchandising?
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What does pop mean retail merchandising mean?

POP in retail merchandising is the abbreviation for point-of-purchase or proof of purchase. The point-of-purchase is the location where a customer makes a purchase, such as a state, city or store. A proof of purchase is the evidence that shows a purchase was made or that an item has been paid for (i.e. sales receipt).