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Awareness of and ability to make use of a wide range of intangible factors which contribute to business success. Awareness of critical success factors for business e.g. Reputation, trust, image, knowledge, experience, relationships, obligations, skills, competencies, capabilities, processes, systems, framewors, models, culture, values, leadership, communication etc.
Understanding of value chains and business models, particularly in respect of critical success factors. Intangibles can be positive or negative i.e a good vs a bad reputation.
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∙ 12y ago
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