In general, prayer shawls of traditional orthodox people don't have that gold/silver/white writing on the collar. It's trite (imo). But when it is there it is a decoration, usually embroidered with the blessing recited for the commandment of either wearing the corner fringes (which is the main part of the shawl) on any 4 cornered garment, or the specific commandment/tradition of the prayer shawl itself.
A prayer shawl (tallit) doesn't necessarily need to have gold on it.
All it needs in order to be a tallit is the strings (tzitzit) at the four corners.
Anything else you see on a tallit is design and decoration.
The Jewish prayer-shawl (tallith) has an added strip on one side. This can be additional cloth, or silver, or any other appropriate material. This custom began with Rabbi Isaiah Horowitz (1565-1630). The reason is that we want the tallith to always be worn with the same side up (a similar concept is stated in the Jerusalem Talmud, Shabbat 12:3).
shawl-tallit cap -kippah
The prayer shawl, or Tallith, is draped over the shoulders. It symbolizes God's encompassing nearness.
The Jewish prayer shawl
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Tzitzit.
Tallith
Prayer Shawl is best known for being worn by men in ancient times. Prayer Shawls look like blankets and have fringes on each corner. You can learn more about Prayer Shawls at the Wikipedia website.
It covers the shoulders in respect to God.
There are no beads on a Tallit or Jewish prayer shawl. There are knots and strings called Tzitzit on each corner that represent the 613 commandments found in the Torah.
It's the Yiddish word for the Jewish prayer shawl.
The Jewish prayer shawl, the tallit.
There is no such thing as an Islamic Prayer Shawl; Jews use prayer shawls (talitot), not Muslims. As for an Islamic Prayer Rug, those tend to be very personal, so if you wish to buy a rug for your Muslim friend, you should buy it with him/her instead of surprising him/her.